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? For the development of enterprises, Nike founder Philip Knight once said this to say: "The secret of business success are included in it three issues: how to win more attention than its competitors from the customer and love? How can I always do this? How can we most efficiently do this? " these three questions, Nike does give a perfect answer. In 1976, when the Olympic Games debut Nike, with annual sales of less than $ 30 million. But 15 years later, its sales volume reached 30 billion US dollars, together with Adidas to become the leading brand of athletic footwear market. Many market experts believe that Nike's success is mainly due to three factors: the innovative product desi Retro jordans for sale gn, strong sales network and guide the movement of fashion advertising. But I believe that, in addition to these three factors, there is an equally important success factors: Nike as a brand, from the birth of the first day, the average person's exercise filled with a special interest and concern Humane Care. brand of charm source From the marketing principle that the brand is a symbol to reflect the value of the enterprise customer. Whether abroad or at home, a good brand so that the target customers have some memorable and hard competitors to imitate the personalized value. The degree of product homogeneity increasingly competitive environment, the personalized value can not o cheap jordans for sale mens nly create a distinct differentiation advantages, but can win more attention and love from customers. So, this is how personalized value created? First of all, this personalized brand value comes from business-to-customer interest and understanding of the unique discovery. With this unique discovery and understanding of business will produce a unique customer value proposition, the product will produce unique and innovative design, the care to get unique benefits to meet. The connotation of the brand is such a unique customer value proposition. Philips is the world famous brand home appliances market. It's customer value proposition is "science and technology people-oriented." U cheap foamposites nder the command of the values, Philips appliance products, though as many as a thousand, but they exhibit the same characteristics: high technology content, good quality, very easy to use. Second, the customer value proposition not only to care for the specific interests of its customers, but also to give them a deeper humane care. In this regard, the Nike brand operation can give us profound enlightenment. Nike Inspiration late 1970s, the United States is in a "conceited era." Compared to the previous generation, the new generation of better-educated, more affluent life, but also the pursuit of a more self-centered values. In the US, every sports stars is considered a success Cheap air jordans for sale ful self-miracle. Nike keen to find a new generation of thought tend to launch a large number of sports stars advertising. In the ad, did not let the sports stars who wear Nike shoes to run around, but most are a true representation of the moments of their struggle. This unique self-worth caring deeply infected with the new generation. Thus, from the baseball field to the city streets, everywhere there has been wearing Nike shoes fitness family. In the 1990s, American society has undergone new changes: the self-worship of enthusiasm gradually receded, people have become more concerned about the real self. Nike once again keen to find this change. Although the protagonist or sports s Retro jordans for sale tar most of advertising, but has not the kind of superhuman qualities, they like people did in feeling pressure, confusion or even failure. "Justdoit" become a faith, has become the people in stress and confusion inspirational creed. This again gives people a deep concern of self-worth. In contrast domestic sports products advertising. In addition to Li Ning brand in the performance of a customer care efforts, other brands boast almost all the stars in aid of their own products. If a brand full of unique customer care, you can get more attention and love from customers. 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